Thursday, September 05, 2013

New #BeattheBoks campaign video causes a stir in South Africa

The guys at Fox Sports Australia have ruffled some feathers ahead of the Wallabies vs Springboks match this coming weekend, causing a bit of sense of humour failure in parts of South Africa. The video they've made, featuring 'Jannie', didn't go down well.

If you haven't spent much time with South Africans or don't know the nuances of parts of the culture, the video might fall flat but it is done in a pretty funny way, and of course it's all just good spirited banter ahead of the big clash in Brisbane this coming Saturday.

The short clip features Rugby HQ's Sean Maloney and Andrew Swain bumping into 'Office Jannie', a typical South African who goes out of his way to braai (barbecue) at every opportunity. He also watches re-runs of Invictus, reliving the famous 1995 Rugby World Cup win.

Two big newspapers in South Africa have responded angrily to the video, saying that it's stereotyping at it's worst, and 'smacks of desperation'.

Not long ago Rugby HQ ran a #JusticeForHorwill campaign, as well as #TakeBackBledisloe. The latter had mixed results. Actually it didn't work at all, but it was fun to follow anyway.

Suncorp Stadium in Brisbane has been a bit of a fortress for the Wallabies over the years, as the Springboks haven't beaten them there since way back in 1971 (a year after Matt Damon was born).

"The only thing offensive about that video is the cut of meat Jannie has on the toastie," said a spokesperson for Sean Maloney. "It's clearly blade, chuck at best."

Unfortunately for Jannie, just as Invictus got to the good part, Maloney wiped over it with Kurtley Beale slotting the winning kick when the two sides met in Bloemfontein in 2010.

The Wallabies host the Springboks on Saturday. Kickoff is at 20:05 local time, 10:05 GMT

Posted by Rugbydump at 9:37 am | View Comments (34)

Posted in Funnies

Viewing 34 comments

UpTheLowEnd September 05, 2013 11:58 am

Lord can no one have a bit of fun anymore! Any Boks can correct me if i'm wrong but i'm guessing its purely the media kicking up a fuss?

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Leigh September 05, 2013 12:36 pm

It's not offensive at all. However it's not funny either. It's so desperate for a laugh that it makes one cringe!

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Spingbok September 05, 2013 12:36 pm

Great vid, great fun. Couldn't help to laugh when I read the part,"the only thing offense about this ad is the cut of meat on the griller", haha.
Bokke by 9

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Eddie-g Top Comment | September 05, 2013 12:44 pm

It's funny. Not award winning hilarious comedy, but perfectly ok fare. I'm a Saffer, and I can seen the humour.

But don't buy the Aussie media spin that it caused outrage and anger. It hasn't. The few responses in the SA media are hardly angry, they have just dismissed the video as predictable Aussie trolling, and talked up Bok chances on Saturday. Most SA media however has ignored it, and gone about their usual business of moaning about team selection. This is what we do 99% of the time.

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Etienne September 05, 2013 12:47 pm

I'm sure they could have found a real Saffer to play the part of Jannie. Not offensive at all, but also not very funny. For South Africans in any case.

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Prop-3 September 05, 2013 11:38 pm

Big news - "Jannie" was played by a Saffa! I know him - he lives in Sydney with his Aussie wife.

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GreenBlood September 05, 2013 12:48 pm

I'm a South African and a huge Springbok supporter, and I think the ad cool. It isn't the funniest thing they have made at Fox Sports, but it isn't offensive at all. Good fun, you've laid down the gauntlet and we accept. See you on the pitch Saturday. To the offended South Africans out there, chill out. You poke fun at Australian stereotypes behind their back as well, I know you do. If you don't, you are missing out on good fun. Don't get angry because they did it on television.

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BoksKick September 05, 2013 12:54 pm

Not offensive or funny. Kind of a non-event. Must be a slow news day.

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FoXtroT September 05, 2013 1:28 pm

Yeah same here, haven't seen any news of this being thought of as offensive over here either. They could have done better.

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AkaRed September 05, 2013 1:32 pm

Wow, this is really not very funny at all. Really not offensive either!

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Ski September 05, 2013 2:44 pm

as a die hard Bok supporter I hardly find this insulting - to be frank a very weak attempt to rib us - I would have expected much worse (better?) :-) as a dig it is a bit like the wallaby team - a bit feminine :-)

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DrG September 05, 2013 2:56 pm

Found the alternative ending to Invictus quite amusing, but that was about it. Shame there wasn't a real Saffa to play the part.

I'd imagine it's been dismissed as a bit cringeworthy more than "offensive", "stereotypical" etc.

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WelshOsprey September 05, 2013 3:00 pm

weak material, aussie banter is usually top stuff

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peanut gallery September 06, 2013 7:21 pm

That's probably cos they're making fun of us sensitive south africans, if the banter had been at the usual stinging australian level okes would be going 'vokken bos'!

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DrG September 05, 2013 3:04 pm

There was a far more offensive (stereotypical) video I remember watching an age ago, which was a song or something about south africans (not sure if it was animated puppets or something)...

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Reality September 05, 2013 3:34 pm

'I've never met a nice South African'.

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JaK September 05, 2013 3:43 pm

... Not surprised, you only said seven words and I don't want to be nice to you either ...

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Kiwi In Germany September 05, 2013 5:43 pm

I think.... With the use of 'these punctuation marks' he means it as the title of the song DrG was talking about... But you never know...

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DrG September 05, 2013 7:24 pm

LOL yeh that's the one!!! Now that had my Saffa mates crying with laughter!!!

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jak September 05, 2013 3:18 pm

bit flat boys .... if OZ rugby is as funny as this clip the Bok's will walk it on the weekend!!

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dave September 05, 2013 3:45 pm

coming from a non aussie/ boks fan I have no problem with the video
the boks aren't really all that likable as a team, they play non exciting, territorial rugby, in many ways they are more boring than other teams that do this, they are only ever entertaining when they run riot against weak teams, but despite all of this I really respect their ability to win whether they're playing well or not, they definitely didn't deserve to beat England at twickers in the autumn but it's credit to their skill at winning

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XonMeerKat September 05, 2013 3:52 pm

In SA everybody is hyper-sensitive over "racial" issues. This video is neither offensive nor very funny. But it's good to inject some humour. And as far as I know, Aussies can be pretty self-deprecating, whereas South Africans still need to work through issues, chips on shoudlers, and axes to grind etc etc.

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JdK September 05, 2013 8:15 pm

I am a South African . I think the ad was funny and I like the campaign. It gives the Aussies something else to talk about or they'll be going on and on about the Bledisloe ( ;) ) It's good fun ! If the news papers get excited about it , it's fine too . They can't get excited about the way the Boks play . The need to talk about something .

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oster September 05, 2013 9:02 pm

The only really offensive thing thing about this clip is Matt Damon's south African accent attempt...

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Frenchie September 06, 2013 11:19 am

If I were a SA I would not be too much pissed off by it really cause that's a crappy piece of TV; and not funny at all.

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browner September 07, 2013 9:29 am

Fox should hang their heads in shame......... i expect much more from them......... much more piss takin, this is tame. Watch out for horwills feet u boks!!!!!

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Bok power September 07, 2013 11:53 pm

Makes it even more hilarious now that the Boks hammered the Aussies...

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bok4life September 08, 2013 9:22 am

HAHAHA Aussies good try, oh wait this sucked, Janie was man of the match...Best possible way to stick it to you...Go and have a barbie and simmer on the ass whooping!!!

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Mujaliva September 08, 2013 9:49 am

Cracking funny, since we barbecued about 20 Wallabies in Brisbane!

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Ghillie September 08, 2013 11:45 am

How about a match report on the actual test? It is Sunday night here is Os, the ABs v Pumas report is in, but no Boks v Wallabies report.
After the stereotypical Oz arrogance in the piece, Fox (and the author of this report?) must be feeling real smart.

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muzi September 08, 2013 3:04 pm

heheh gotta love Aussie humour, man couldn't stop laughing... hey man they just dissing the Ductmen (or Boorekies) so its OK!!! lol

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Bok power September 09, 2013 12:34 am

Thats ok that they dissing the boertjies cause the dakkies cant play rugby lol

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rookvdskyf September 11, 2013 7:38 am

Aaaah, good game. Shall we start the fire? I believe it's prime Aussie rib eye freshly hunted from Suncorp stadium. Yes, a bit bruised but properly bled. Who wants to eat though Aussie when they eat so much better softened up.

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