Wednesday, September 07, 2011

Rugby World Cup - The Arena Test

The count down is well and truly on, as it's just a matter of days before RWC 2011 kicks off. The twittersphere and everywhere else, online and off, is hotting up big time as everyone gears up for 2 months of rugby bliss. Here's something different to the norm, submitted earlier today by the guys who made it.

You may not be a Manga fan, and you quite possibly don't even know what Manga is. Fear not though as all you need to do is watch as you're taken on a rugby journey through some unbelievable animation and motion graphics that tell a story, featuring well known rugby players as they battle it out.

It's made by brothers Michel and Nicolas Arribehaute, who had just 4 months to put everything together after starting with a blank canvas. The result is pretty incredible. Even if it's not your scene, there's no doubting the time, effort, and skill that went into making it.

Have a watch. It's something different and after we first tweeted and spread Graham Love's Lego RWC video - which proved to be a massive viral hit - it's probably worth doing the same with this, to see the response.

Leave a comment below if you enjoyed it, and feel free to share with your friends.

Posted by Rugbydump at 5:39 pm | View Comments (24)

Posted in Rugby World Cup

Viewing 24 comments

Eggman September 07, 2011 8:40 pm

Haha this is awesome. Slightly different/weird but awesome

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colmcg September 07, 2011 8:48 pm

This is epic. If it didn't end with Ashton it would have been perfect.

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Cheis September 07, 2011 9:03 pm

awesome!!! nothing i expected, but really cool, couldn't look away!

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Marvel September 07, 2011 10:19 pm

Awesome! Rugby AND Manga. What's not to like!

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Full Back September 07, 2011 10:25 pm

Great no "First!" clowns on the forum! Whu huu! Guess I can change my name now!

Great effort by the geeks here but I imagine they were quite well funded for the not so subtle Nike placements!

Not really my scene though, maybe I'm just too old!

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Natural7 September 08, 2011 10:59 am

Yeah, it's not subtle - it's a nike advert...

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Con September 07, 2011 10:58 pm

one of the worst things iv ever seen!

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Guest September 07, 2011 11:14 pm

oh come on man! its art... shows the actions and is a good ad for rugby. Like it was those animes but they dont need extra power, just the rugby action!

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lostinNewJersey September 07, 2011 11:35 pm

Nice video, but RD should mention this is clearly Nike trying to do viral marketing.

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A Real Player September 07, 2011 11:45 pm

What a load of irrelevent hype. Put it on CBeebies.

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brookmcg September 08, 2011 12:24 am

Very nice indeed incorporating the ridiculousness of manga(anime for some) with rugby and using actual players is awesome indeed. I honestly do not care by the choice in players, as long as the players chosen are of international calibre and quality. But awesome effort and frankly nice choice of players, although as a Kiwi I am a bit surprised that no AB's are even animated for this. But I would say that having some players like Tana Umaga, Jerry Collins, Chabal, Lomu, Gregan, Spencer and some other lively characters to be animated in anime (or manga if you prefer) fashion.

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Full Back September 08, 2011 9:31 pm

it's because they needed Nike Athletes, almost all of the players you mentioned are Adidas assets

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brookmcg September 09, 2011 1:49 pm

I understood that this was an advertisement for Nike, but players like AAC are not sponsored by Nike. But my broad selection was in a perfect world where the faces of the game were animated, in a sense a more complete representation, but cheers for the reply.

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Stefan September 08, 2011 1:27 am

Oh well, I guess I can't love every single post on here! Was a bit odd IMHO. Nike's marketing budget clearly has a few bob to spare and an employee with a guilty pleasure...

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donkeyballs4000 September 08, 2011 1:48 am

Nike Nike Nike Nike Nike Nike Nike Nike Nike Nike Nike Nike Nike Nike

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Matt_Drinks_New September 08, 2011 8:12 am

Ha - 2:29 - 2:30 = Kearney and Palu round 2

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Rugbydump September 08, 2011 8:18 am

Nike actually haven't picked up on it, yet. They probably won't as it wasn't officially commissioned. I chatted to Michel last night and he says they were hoping they would, but it hasn't happened yet. They did like the result though, and there's interest from the US for other projects apparently.

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Marvel September 08, 2011 8:56 am

Awesome! Rugby AND Manga. What's not to like!

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Tullowtank September 08, 2011 1:18 pm

Not for me at all but can appreciate the time, effort and skill needed to create something like this. Would much rather see actual rugby on here but a little bit of variety cant hurt too much.

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onulf September 08, 2011 2:19 pm

great effort but pretty ugly result, but then what do i know.

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sjflaher September 08, 2011 4:46 pm

Love the nod to Harinordoquy's face mask from the H Cup semi final last year!

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mise September 09, 2011 1:14 am

well put together. mad that NIKE aren't involved.

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